Improve your Google Rankings

SEO is the acronym for Search Engine Optimisation. This is the practice of making sure a website will rank in search engine organic listings for, both brand and non-brand, keywords that are relevant to your business offering.

SEO is an ongoing process that requires an understanding of how your potential customers are searching for you online combined with how search engines determine which websites should rank for certain keywords in the organic search results. Search engines use algorithms, comprising of a multitude of factors, to determine these rankings. These algorithms are ever-evolving and as such you should continually review and analyse your Google analytics (or other website data) to identify areas of strengths and those that require improvement.

Our SEO Training Session is designed to offer practical guidance on how to ensure that your site is well-optimised and will also show you how to implement ongoing activity to maintain a strong SEO presence.

Our training session will show you how to:

• Carry out keyword research so you can learn more about the keywords your customers are using to find products and services like yours.
• Optimise onsite elements such as page titles, meta descriptions and internal links (to name a few!)
• Ensure accessibility and indexation measures are in place.
• Research key competitor activity to help identify opportunities in the online landscape for you to own.
• Review your current backlinks and develop a plan to achieve a better backlink profile.
• Effectively use Google Analytics and Webmaster Tools to continually review and refine your website.
• And much more.